My name is Sarah Adams, I’m 33, a mother and a wife, and I have lived in Townsville now for almost 17 years and i love it! During this time I have seen the incredible rate of growth and expansion of Townsville as it becomes a popular and high quality city that more and more people are calling ‘home’.

My business setup came about in 2008 when a heartbreaking diagnosis of someone close to me made me realise that life is too short to spend it doing something that you don’t enjoy. I decided that I wanted to be one of those people that wake up every morning and enjoy doing something that makes them happy, so I chose to pursue something that I was passionate about! Then after thinking about what I loved to do most, my thoughts kept leading me back to every single wedding, event, birthday, meeting, function, or reunion that I have ever helped organise, and how much of a kick I got out of them. So I set off on a mission to self-educate and teach myself everything! From website development, using photoshop for my own logo design, and doing all my own marketing.  I put my head down and learnt all that I could, while refining my skills and knowledge within the wedding industry side of things, and constantly keeping up with changing trends. So here I am! The proud owner of my own business that I have painstakingly built from scratch and now I’m pursuing my dream!  

I’m a perfectionist by nature and I take pride in my attention to detail in order to make something that extra bit special and unique. I enjoy perfecting the finer details and know what it takes to go that extra step that makes people go ‘WOW!’.